Asian Pacific Heritage Month.

As the lead copywriter for Intuit Mailchimp’s Asian Pacific Heritage Month campaign, I crafted a multi-channel narrative under the theme “visibility through unity.” From Instagram and LinkedIn, to Facebook and Threads, I developed social media captions, case studies, and design copy that celebrated our customers’ diverse stories and contributions. This campaign amplified voices within the Asian Pacific community, fostering engagement and unity across platforms like Facebook, Instagram, and LinkedIn.