National Black Business Month 2024.

For National Black Business Month, I led the creative charge in Intuit Mailchimp’s cultural moment campaign, spotlighting Black-owned businesses across Facebook, Instagram, Threads, LinkedIn, and TikTok. I sourced and interviewed customers to uncover their unique stories, then translated those narratives into captivating caption copy, case studies, and design elements. From social posts to in-depth features, I created a multi-platform campaign that authentically celebrated entrepreneurship while driving meaningful engagement across diverse audiences.